You might assume that humans buy products because of what they are, but the truth is that we often buy things because of where they are. For example, items on store shelves that are at eye level tend to be purchased more than items on less visible shelves.
We don't just buy products because of what they are, but we often buy them because of where they are. For example, items on store shelves that are at eye level tend to be purchased more than items on ...
Optimize for defaults - Shift your environment so that the good behaviors are easier and the bad behaviors are harder.
Optimize for defaults - Shift your environment so that the good behaviors are easier and the bad behaviors are harder.
Although we usually have the freedom to make a wide range of choices at any given moment, we often make decisions based on the environment we find ourselves in:
If you sleep with your phone next to your bed, then checking social media and email as soon as you wake up is likely to be the default decision.
If you keep a water bottle with you throughout the day, then drinking water rather than soda is more likely to be the default decision.
Do you want to make smarter decisions everyday day? 90% of your daily decisions happen automatically, many shaped by environment. Most decisions are a habit, not a deliberate choice. And habits can be developed by shaping the invisible defaults of your life. To make smarter choices, design smarter defaults.
Goal setting is everywhere in our world. We set goals for our careers, our health, and our lives in general. It seems modern society is always encouraging us to think about the next milestone. However, what we don't think about enough is the science and strategy of how to accomplish your goals.
It helps clarify the difference between SYSTEMS and GOALS:
Your goals are like the rudder on a small rowboat. They set the direction and determine where you go.
If you commit to one goal, then the rudder stays put and you continue moving forward.
If you flip-flop between goals, then the rudder moves all around and it is easy to find yourself rowing in circles.
If the rudder is your goal, then the oars are your process for achieving it. While the rudder determines your direction, it is the oars that determine your progress.
Example: If you’re a writer, your goal is to write a book. Your system is the writing schedule that you follow each week.
Ruthlessly Eliminate Your Goals. Consistently prune and trim down your goals. If you can muster the courage to prune away a few of your goals, then you create the space you need for the remaining goals to fully blossom.
Stack Your Goals. Make a specific plan for when, where and how you will perform this."Networking: After I return from my lunch break, I will send one email to someone I want to meet."
Set an Upper Bound. Don't focus on the minimum threshold. Instead of saying, “I want to make at least 10 sales calls today.” rather say, “I want to make at least 10 sales calls today, but not more than 20.”