A choice architect

Optimize for defaults - Shift your environment so that the good behaviors are easier and the bad behaviors are harder.

Although we usually have the freedom to make a wide range of choices at any given moment, we often make decisions based on the environment we find ourselves in:

• If you sleep with your phone next to your bed, then checking social media and email as soon as you wake up is likely to be the default decision.
• If you keep a water bottle with you throughout the day, then drinking water rather than soda is more likely to be the default decision.

Design your life like a choice architect:

• Encourage smarter decisions you want to do by making them more accessible.
• Add friction to habits you want to quit, making them less accessible, or remove the option to perform them completely.

• Your goals are like the rudder on a small rowboat. They set the direction and determine where you go. 
• If you commit to one goal, then the rudder stays put and you continue moving forward. 
• If you flip-flop between goals, then the rudder moves all around and it is easy to find yourself rowing in circles.
• If the rudder is your goal, then the oars are your process for achieving it. While the rudder determines your direction, it is the oars that determine your progress.

Example: If you’re a writer, your goal is to write a book. Your system is the writing schedule that you follow each week.

1. Ruthlessly Eliminate Your Goals. Consistently prune and trim down your goals. If you can muster the courage to prune away a few of your goals, then you create the space you need for the remaining goals to fully blossom.
2. Stack Your Goals. Make a specific plan for when, where and how you will perform this."Networking: After I return from my lunch break, I will send one email to someone I want to meet."
3. Set an Upper Bound. Don't focus on the minimum threshold. Instead of saying,  “I want to make at least 10 sales calls today.” rather say, “I want to make at least 10 sales calls today, but not more than 20.”