The need for nudge theory: the Japanese example - Deepstash

The need for nudge theory: the Japanese example

The need for nudge theory: the Japanese example

Japanese train stations use nudge theory.

  • Blue lights improve the mood of commuters and reduce suicide attempts.
  • The door closing jingle lighten the highly stressed peak hour commute.
  • A high-frequency tone at station entrances reduce teenage loitering as the 17kHz can only be heard by people under 25 years.

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