Learn more about personaldevelopment with this collection
How to make rational decisions
The role of biases in decision-making
The impact of social norms on decision-making
The need for nudge theory: the Japanese example
Japanese train stations use nudge theory.
- Blue lights improve the mood of commuters and reduce suicide attempts.
- The door closing jingle lighten the highly stressed peak hour commute.
- A high-frequency tone at station entrances reduce teenage loitering as the 17kHz can only be heard by people under 25 years.
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Intuitive and reflective thinking
- Intuitive and automatic: This kind of thinking is quick and feels instinctive. You duck when a ball is thrown at you unexpectedly.
- Reflective and rational: This thinking is deliberate and self-conscious. You use this system when you ha...
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A choice architect
The task of a choice architect is to organize the context in which people make decisions.
Changing the context in which people make choices can make desired behaviors easier to accept.
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Why people comply when they are nudged
Biases are hardwired and difficult to change. To change behavior, attention is not paid to countering the problematic thoughts, judgments, or predictions. Instead, it has been directed to changing the behavior in the form of incentives or "nudges."
For example, employe...
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The nudge theory
Behavioral economists show that when humans make quick decisions under pressure, it is based mostly on intuition. They are unconsciously guided by biases and psychological fallacies.
The nudge theory suggests making subtle interventions to nudge people to make certain choi...
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