Why people comply when they are nudged

Biases are hardwired and difficult to change. To change behavior, attention is not paid to countering the problematic thoughts, judgments, or predictions. Instead, it has been directed to changing the behavior in the form of incentives or "nudges."

xample, employers have been able to nudge employees into contributing to retirement plans by making saving the default option; you have to actively take steps to not participate. _

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Helping people make better choices — Nudge Theory and Choice architecture

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Problem Solving

Design for Default: How to Simplify Your Decision Making Process

You might assume that humans buy products because of what they are, but the truth is that we often buy things because of where they are. For example, items on store shelves that are at eye level tend to be purchased more than items on less visible shelves.

jamesclear.com

Position of products influences our decision of buying

We don't just buy products because of what they are, but we often buy them because of where they are. For example, items on store shelves that are at eye level tend to be purchased more than items on ...

Optimize for defaults - Shift your environment so that the good behaviors are easier and the bad behaviors are harder.

Default decisions and their influence

Although we usually have the freedom to make a wide range of choices at any given moment, we often make decisions based on the environment we find ourselves in:

If you sleep with your phone next to your bed, then checking social media and email as soon as you wake up is likely to be the default decision.
If you keep a water bottle with you throughout the day, then drinking water rather than soda is more likely to be the default decision.

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Antonio V.

@antoniov502

How to Make Smarter Decisions by Designing Your Defaults

Do you want to make smarter decisions everyday day? 90% of your daily decisions happen automatically, many shaped by environment. Most decisions are a habit, not a deliberate choice. And habits can be developed by shaping the invisible defaults of your life. To make smarter choices, design smarter defaults.

dansilvestre.com

Default choices

90% of your daily decisions happen automatically, many shaped by your environment. Thus, most decisions are a habit, not a deliberate choice.

To make smarter choices, design smarter...

Designing your life

Design your life like a choice architect:

Encourage smarter decisions you want to do by making them more accessible.
Add friction to habits you want to quit, making them less accessible, or remove the option to perform them completely.

Richard Thaler

“First, never underestimate the power of inertia. Second, that power can be harnessed.”

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