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Adding a positive spin to Black Friday
Retailers wanted to put a positive spin on the gloomy term "Black Friday."
One well-known PR executive recommended adopting a positive approach that would convert Black Friday to Big Friday. The name didn't stick, but a positive spin on the day eventually paid off.
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The wholesome story of Black Friday is that happy shoppers would flood local shops and malls the day after Thanksgiving, and the extra spending would put retailers "in the black" for the year.
The Friday after Thanksgiving was named "Black Friday" and it became the unofficial start of the ...
- Before retail repackaged Black Friday, it had a more sinister meaning. The earliest use of the phrase Black Friday dates to 1869. It was the day gold prices plummeted and caused a market crash. The economic effects lasted for years.
- Traffic police coined the phrase...
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Millennials were born between 1981 and 1996.
Similar to how baby boomers were named after an increase in birth rate after World War II, millennials were named because their upbringing took place at the turn of the millennium - a time known for digital adv...
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Job interviews are an opportunity for employers to find whether you're a good match for them, but it is also your time to see if the role is a good fit for you.
When you are sure the answer is "no", you can simply back out, or you can see it as another networking opportunity
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Words are like keys that can make or break a conversation. Some words look absolutely okay to us, but can kill a conversation if they sound mechanical or are overused.
Words like Awesome, Right On, Fantastic, Fabulous, if overused, sound fluffy and mechanical, wi...
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