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Lilliana W.

@lil_ww64

Adding a positive spin to Black Friday

Retailers wanted to put a positive spin on the gloomy term "Black Friday."

One well-known PR executive recommended adopting a positive approach that would convert Black Friday to Big Friday. The name didn't stick, but a positive spin on the day eventually paid off.

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IDEA EXTRACTED FROM:

Black Friday History: The Dark True Story Behind The Name

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