Retailers wanted to put a positive spin on the gloomy term "Black Friday."
One well-known PR executive recommended adopting a positive approach that would convert Black Friday to Big Friday. The name didn't stick, but a positive spin on the day eventually paid off.
63
661 reads
CURATED FROM
IDEAS CURATED BY
"In fact, the confidence of the people is worth more than money." ~ Carter G. Woodson
The idea is part of this collection:
Learn more about moneyandinvestments with this collection
How to manage risk
How to analyze investment opportunities
The importance of long-term planning
Related collections
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates