However, the effects of media aren't always negative. It depends on the medium of consumption and how you use it. Actively engaging in positive conversations with friends and family can have a positive effect. Lurking or scrolling through updates without engaging has a negative psychological impact.
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The connection between guilt and pleasure could be powerful for marketers. Appealing to a negative attribute that is connected to pleasure can be more effective at persuading people than directly talking about positive attributes.
We may think our choices are rational, but...
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