"Est." making a comeback - Deepstash

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"Est." making a comeback

Logos stating the year that a company was founded are gaining increasing popularity. The aesthetic "Est." appears in trademarks 17 times more in 2020 than in 1980.

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The history of "Est."

Before using corporate logos became common practice, newspaper advertising was mostly typographic with a limited amount of typefaces available.

One way companies could communicate a positive vibe about themselves was to attach an "Est." followed by the year the company started. This showed...

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"Est." can serve two functions

Today, "Est." can serve the function of trademarks in one of two ways.

  1. The strongest selling point remains the marking of a business's longevity as a proxy of its legitimacy.
  2. The other function of "Est." is to evoke nostalgia. The reason for it is ...

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