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Logos stating the year that a company was founded are gaining increasing popularity. The aesthetic "Est." appears in trademarks 17 times more in 2020 than in 1980.
14
165 reads
MORE IDEAS ON THIS
Before using corporate logos became common practice, newspaper advertising was mostly typographic with a limited amount of typefaces available.
One way companies could communicate a positive vibe about themselves was to attach an "Est." followed by the year the company started. This showed...
17
55 reads
Today, "Est." can serve the function of trademarks in one of two ways.
12
64 reads
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