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"Est." making a comeback
Logos stating the year that a company was founded are gaining increasing popularity. The aesthetic "Est." appears in trademarks 17 times more in 2020 than in 1980.
14
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The history of "Est."
Before using corporate logos became common practice, newspaper advertising was mostly typographic with a limited amount of typefaces available.
One way companies could communicate a positive vibe about themselves was to attach an "Est." followed by the year the company started. This showed...
17
54 reads
"Est." can serve two functions
Today, "Est." can serve the function of trademarks in one of two ways.
- The strongest selling point remains the marking of a business's longevity as a proxy of its legitimacy.
- The other function of "Est." is to evoke nostalgia. The reason for it is ...
12
64 reads
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The history of "Est."
Before using corporate logos became common practice, newspaper advertising was mostly typographic with a limited amount of typefaces available.
One way companies could communicate a positive vibe about themselves was to attach an "Est." followed by the year the company started. This showed...
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- 1960- The number of households with television sets rose to 87% and frozen dinner companies set out advertisements that depicted elegant and modern women
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Using dread as a motivator
That idea was put forward at Fast Company: "Don't want to do something? Tell yourself that it will be horrible. The worst. A godforsaken burden."
Immediate gratification is more strongly woven into our DNA than dread. Yet dread can be a motivational tool as well. Co...
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