What is a ‘life of luxury’ now?
Today's luxury is about rediscovering an immaterial dimension - time, space, and experiences.
Time and travel, which seem very precious today, were pivotal in the evolution of luxury. Since Antiquity, contact with other nations fuelled a desire for rare and exotic items. When the West discovered Japanese ceramics for example, it realized that luxury and refinement could co-exist with simplicity and purity.
SIMILAR ARTICLES & IDEAS:
Many legends from different cultures share the idea that jewels are of divine or superhuman origin.
The power of jewels has been exploited by diplomats, traders, and lovers. The famous marketing slogan of De Beers is 'a diamond is forever' and creates the idea that all engagement rings must have a diamond.
However, a big sparkly diamond is not what makes jewellery so unique. People desire to have something more individual and affordable.
Black Friday is the conventional starting day for the holiday shopping season.
Historically, it’s also been the best day to find great deals on the year’s hottest toys, gam...
Right from childhood, we are attracted to things that we can call our own, stuff like clothes, toys, bags, and books, later morphing into adult toys like cars, jewellery, furniture, Playstations an...
Being happy with material goods peaks during the formative years, when new experiences make the teenager’s already fragile self-esteem fluctuate. A sense of self-worth and respect makes them less prone to attachment towards materialist objects.
Pre-teen girls identify so much with material objects like clothes, that if they exchange it with each other, it feels that they have shared their identity.