The IKEA Effect - Deepstash

The IKEA Effect

Is why we get attached to things when we had a hand in creating them. 

It echoes the sunk cost fallacy: We're not prioritizing the object/project as much as we are the resources we've put into it.

The IKEA effect is easy to put to good use at work. You can do it for yourself by getting deeper in the weeds of the project you're a part of.

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aarnaa

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The idea is part of this collection:

Behavioral Economics, Explained

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