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“Inside of every problem lies an opportunity.”
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Having a systematic approach to how you deal with problems, as opposed to just going by gut and feelings, can make a big difference in how you creatively find answers to your obstacles.
The red ocean is where you and your competition currently compete to solve consumers’ problems. The pink ocean is the space where you do not currently have offerings, but your competitors compete with each other. The blue ocean is the space where your competencies allow you to solve consumers’ pr...
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