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While at the beginning of the lockdown, customers were more forgiving as far as user experience is concerned, now it’s no longer the case.
Whether it’s an external or internal customer, those are the people that pay your paycheck if you work in the innovation field.
Innovation teams now have the responsibility for increasing the chances of building products and services that succeed in the market.
One thing to remember is that future-back thinking must not replace present-forward thinking — they should always be complementary.
Some users were hooked on the idea of online shopping and may prefer to keep doing it, and offering only offline shopping might not be a viable option anymore.
As humanity, we have been through different times of crisis, but for the huge part of the current workforce, it’s the first major crisis as they weren’t workers in 2007 during the Great Recession. This is something to have in mind when dealing with the New Normal.
Companies that not only haven’t stopped hiring during the crisis but also secured the future of their top team players are the ones that are going to have the advantage in rolling out the most innovative products and services.
The right talent is crucial mainly due to three things now:
"Blindly following the maxim that good managers should keep close to their customers can sometimes be a fatal mistake."
In the beginning, we had no clue how long the crisis was going to last, and the best we could do was to come up with a hypothesis:
“If I were a customer stuck at home, working remotely for weeks, I would be more open to buying shoes online.”
Agile methodologies have become a must for innovation labs and product teams. Companies have come to understand that they need to find a way of validating their ideas fast instead of engaging in months’ worth of development to discover they have built a product that no one wants to use.
... is a term used in reference to innovation jams and describes an event that pools eager entrepreneurs and software developers into a confined space for a day or two and challenges them to innovate. A hackathon goes beyond a simple brainstorm session as it also focus on results and jump-starting a way of working.
For large organizations in particular, 24-hour hackathons can be adapted to greatly accelerate the process of digital transformation and even achieves startup levels of novation. Although often they are less about designing new products and more about “hacking” away at old processes and ways of working.
A zippy piece of software makes work feel more efficient, and the core speed and responsiveness of a digital experience is the secret sauce to making any piece of software feel like it’s working for you.
But whereas over the past decade, the consumer software on our phones and laptops runs more or less without hiccups, enterprise software can still be stuck in molasses.
Competition for brand recognition is fierce. While digital-native newcomers with their tech-savvy, direct-to-consumer approaches enter with ease, the traditional retailers are struggling.
A big part of the problem is the inability to connect with customers. One PwC consumer survey showed 73 per cent of respondents valued customer experience. The same survey showed that consumers are willing to pay up to 16 percent price premium for a superior experience.
❤️ Brainstash Inc.