Be agile and validate your ideas quickly

These two fast food companies have fought indirectly for decades. They used product development, such as the same breakfast sandwich, to fight the war.

In 2009, Burger King confronted McDonald's with more comparative marketing. Burger King put the Whopper and the Big Mac to a taste test. B...

Don't think you can continue to relate to your customer. Instead, make a list of the outcomes you want, then make a guess what will get you there based on data and research.

• • If you don't have the volume of data, start with qualitative feedback from user surveys or testing.*

1. Planning Poker: All participants use numbered playing cards and estimate the items. Voting is done anonymous and discussion is raised when there are large differences. Voting is repeated till the whole team reached consensus about the accurate estimation. Planning poker works well when you hav...