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The 12 Most Intense Marketing Wars Ever

Burger King and McDonald

These two fast food companies have fought indirectly for decades. They used product development, such as the same breakfast sandwich, to fight the war.

In 2009, Burger King confronted McDonald's with more comparative marketing. Burger King put the Whopper and the Big Mac to a taste test. But it turned out to be a failure because the public saw the ads as exploitative and racist.

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IDEA EXTRACTED FROM:

The 12 Most Intense Marketing Wars Ever

The 12 Most Intense Marketing Wars Ever

https://www.businessinsider.com/epic-marketing-wars-2011-6

businessinsider.com

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Key Idea

Burger King and McDonald

These two fast food companies have fought indirectly for decades. They used product development, such as the same breakfast sandwich, to fight the war.

In 2009, Burger King confronted McDonald's with more comparative marketing. Burger King put the Whopper and the Big Mac to a taste test. But it turned out to be a failure because the public saw the ads as exploitative and racist.

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