Search Engine Marketing - Deepstash

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Search Engine Marketing

  1. Google Adv Manager
  2. Search Engine Marketing for Yahoo (Verizon Media) and Bing (Microsoft Adv)
  3. SEM for China - Baidu
  4. SEM Rush - Can analyse competitor information
  5. SFYFU - Also lets analyse competitor information. How much is a particular competitor being searched


24 reads


Mobile Adv Platform

  1. Google Ad Mob
  2. - Does both mobile and web
  3. Apple Search Ads - Show the adv in apple app store. This is the only tool to advertise on app store
  4. Unity Apps - Use it to advertise within the mob...


13 reads

Bid Management Tool

  1. Kenshoo - Deals with Social media marketing and search media marketing
  2. Wordstream - Good for small orgs doing PPC adv
  3. Marin - Offers the same features like Kenshoo and Wordstream


212 reads

Top Affiliate Networks

  1. - Commission junction. In terms of volume it is great but not great quality
  2. Rakuten Advertising - Focuses on quality and ensures that publishers are of good reputation
  3. Click Bank - Popular liek CJ. Is it great option ...


95 reads

Essential Digital Marketing Tools - All STAR List

  1. Social Media - HootSuite
  2. Advertising - Google Ad Manager - Display, SEM, Video Advertising
  3. Email Marketing - HubSpot
  4. SEO - Ubersuggest is the best tool, Moz Pro, Yoast SEO
  5. Design -


22 reads

Options for Creating Content

  1. Adobe Spark - Free and allows to create graphics 
  2. Adobe Products - Adobe Create Suite is complex and paid
  3. Final Cut Pro from apple - Very high learning curve 
  4. GIMP - Free open source tool similar to p...


56 reads

Top platform for content curation

  1. - Most popular application to embed content on website
  2. Feedly - Great tool to subscribe to blogs and get to know if new content is published
  3. Pocket - Similar to evernote but very useful for content curation


10 reads

Top Email Marketing Tools

  1. Hubspot - The industry leader for Email Marketing. 
  2. Constant Contact
  3. Aweber - Good tool for Lead generation for people to opt into your emails. Integrates well with WordPress
  4. Active Campaign - Fully ...


50 reads

Video Advertising Tools

  1. Google Ads is just to manage ads on google tools like Youtube, instagram
  2. Google Adv Manager is for larger organization but it is better to use Google Adv Manager for all companies
  3. OpenX - It is a step up from using google ad...


43 reads

Web Analytics Tool

  1. Google Analytics - Important to be integrated in the website to know where the users came from and where they are going
  2. Google Search Console - Tell whether the website is loading correctly, is the sitemap setup correctly. Technical details for the w...


128 reads

SEO Tools and techniques

SEO helps to get more users to the website

  1. Yoast SEO - It is an SEO plugin for Wordpress. Free version is great


38 reads

Email Marketing Considerations

  1. Size of Email list is important because the cost of the tool will depend on this
  2. Lead generation tool will be an important consideration to connect with other tools for digital marketing. We should be able to send different emails to different custom...


70 reads

Selecting Affiliate Marketing Platform


  1. Payment Structure (CPC/CPA) - Choose the ones that pay only based on action
  2. Robust tracking features
  3. Commission Customization - Find platforms that have high-quality affiliates.
  4. Reputatio...


22 reads

Website User Experience tool

  1. Sitespect - Used by large organizations. Robust tool for optimization of the website. These are people who are going to help improve performance, security of the website
  2. Mixpanel - It is a behavioiral analytics tool. It is for A/B testing. Measure th...


82 reads

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