1. Kenshoo - Deals with Social media marketing and search media marketing
2. Wordstream - Good for small orgs doing PPC adv
3. Marin - Offers the same features like Kenshoo and Wordstream

1. Social Media - HootSuite
2. Advertising - Google Ad Manager - Display, SEM, Video Advertising
3. Email Marketing - HubSpot
4. SEO - Ubersuggest is the best tool, Moz Pro, Yoast SEO
5. Design -

1. Adobe Spark - Free and allows to create graphics 
2. Adobe Products - Adobe Create Suite is complex and paid
3. Final Cut Pro from apple - Very high learning curve 
4. GIMP - Free open source tool similar to p...

1. Scoop.it - Most popular application to embed content on website
2. Feedly - Great tool to subscribe to blogs and get to know if new content is published
3. Pocket - Similar to evernote but very useful for content curation

1. Hubspot - The industry leader for Email Marketing. 
2. Constant Contact
3. Aweber - Good tool for Lead generation for people to opt into your emails. Integrates well with WordPress
4. Active Campaign - Fully ...

1. Google Ads is just to manage ads on google tools like Youtube, instagram
2. Google Adv Manager is for larger organization but it is better to use Google Adv Manager for all companies
3. OpenX - It is a step up from using google ad...

1. Google Analytics - Important to be integrated in the website to know where the users came from and where they are going
2. Google Search Console - Tell whether the website is loading correctly, is the sitemap setup correctly. Technical details for the w...

SEO helps to get more users to the website

1. Yoast SEO - It is an SEO plugin for Wordpress. Free version is great

1. Size of Email list is important because the cost of the tool will depend on this
2. Lead generation tool will be an important consideration to connect with other tools for digital marketing. We should be able to send different emails to different custom...

1. Google Adv Manager
2. Search Engine Marketing for Yahoo (Verizon Media) and Bing (Microsoft Adv)
3. SEM for China - Baidu
4. SEM Rush - Can analyse competitor information
5. SFYFU - Also lets analyse com...

Considerations:

1. Payment Structure (CPC/CPA) - Choose the ones that pay only based on action
2. Robust tracking features
3. Commission Customization - Find platforms that have high-quality affiliates.
4. Reputatio...

1. Sitespect - Used by large organizations. Robust tool for optimization of the website. These are people who are going to help improve performance, security of the website
2. Mixpanel - It is a behavioiral analytics tool. It is for A/B testing. Measure th...