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How to align stakeholders
Best practices in product management leadership
How to create value together
The key to completing your SWOT analysis is to treat your career as a business and yourself as a competitive product.
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The personal SWOT analysis
Captures information about your internal (S) strengths and (W) weaknesses as well as external (O) opportunities and (T) threats.
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Threats as possible Opportunities
As objectively as possible, judge your threats and determine possible ways to overcome them.
Example of a Threat: Other candidates have college degrees. Turn it into an Opportunity: Go to night school and finish my bachelor's degree
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The purpose of a SWOT analysis
- To identify actions you can take to best meet the requirements of the job or promotion you are seeking.
- Comparing your strengths and weaknesses to the job requirements will identify gaps and help you prepare to be the best candidate for the position to which you as...
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Understand your strengths
A personal strength is an asset to you as a product and can be used as a way to differentiate yourself from others when interviewing or trying to obtain your next promotion.
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Know your weakness
A personal weakness is a liability or an area of opportunity for growth.
Examples: Disorganized, uncomfortable speaking in front of groups, tendency to procrastinate, poor listener.
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Katie Campbell Q&A
Katie Campbell, product leader at Disney Q & A
- Your biggest challenge as a PM: Getting resources. You have to learn to balance, prioritise and advocate for your product/project.
- The biggest lesson as a PM? You could hit a glass ceiling very quickly.
Use of a Personal SWOT Analysis
Your Personal ...
Strengths
Weaknesses
Opportunities
Threats
... Analysis is a great tool to assess yourself in order to plan your career.
Know your personality type
It will allow you to maximize your strengths and manage your weaknesses.
Start with understanding where you fall on the introvert/extrovert spectrum; know your Myers-Briggs type; and then conduct a personal SWOT analysis (strengths, weaknesses, opportunities, threats).
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