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The purpose of a SWOT analysis
- To identify actions you can take to best meet the requirements of the job or promotion you are seeking.
- Comparing your strengths and weaknesses to the job requirements will identify gaps and help you prepare to be the best candidate for the position to which you aspire.
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The personal SWOT analysis
Captures information about your internal (S) strengths and (W) weaknesses as well as external (O) opportunities and (T) threats.
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Threats as possible Opportunities
As objectively as possible, judge your threats and determine possible ways to overcome them.
Example of a Threat: Other candidates have college degrees. Turn it into an Opportunity: Go to night school and finish my bachelor's degree
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Understand your strengths
A personal strength is an asset to you as a product and can be used as a way to differentiate yourself from others when interviewing or trying to obtain your next promotion.
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Know your weakness
A personal weakness is a liability or an area of opportunity for growth.
Examples: Disorganized, uncomfortable speaking in front of groups, tendency to procrastinate, poor listener.
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4 Steps to do your SWOT analysis
- List down the “strengths”. Knowing these will help you to be more confident in an interview or when looking for a job promotion.
- Know your “weaknesses”. Identifying weaknesses is the best way to improve them.
- Find matching “opportunities”. Opportunities ...
1. Do a competitor analysis
First, identify your competitors. You can do this by doing a quick google search and subscribing to the your competitors' newsletters. Gather all the information you can get.
Secondly, analyze your competitor's strengths and weaknesses. What do they have that you don't and how can you incor...
Understand the consequences
Assessing frankly the consequences of each alternative will help you to identify those that best meet your objectives—all your objectives.
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