Drowned In Information

Our coworkers are often not able to read or understand our messages due to the sheer barrage of information already trying to get their attention. There are text messages, emails, document updates and other notifications vying for eyeballs and mindshare.

To be successful in conveying our message, we need to design it in such a way that can grab people’s attention. Marketers are experts in designing words that, based on research and data, make people stop and take action. Their tricks can be applied to our memos, emails, reports and messages so that your teammates actually end up reading them.