A Clear And Prominent Call To Action - Deepstash
Business Writing

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Business Writing

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A Clear And Prominent Call To Action

Eye-tracking software shows that the brightly coloured, large button often is the most noticed one. We can utilize this trick to showcase the important information in a clear, non-cluttered format, highlighting or formatting it in such a way that the coworkers have no doubt about what is required from them.

It also helps to link the relevant document links and due dates for ready reference, even if those were already communicated earlier.

120

328 reads

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Writing Visually

Writing Visually

Describing or showing is often better than telling. Visual stories have a high impact value in this attention-deficit age.

One can use visual aids like screenshots(annotated) to get the point across in a clear, informative way. This is helpful while providing step-by-step ...

144

505 reads

Writing In Plain English

Just like various accessibility features like auto-complete and voice control, initially made for the disabled, are now widely used by all, it is good to provide information in a simple manner (8th-grade level language) to be easily readable.

It also helps to write...

129

735 reads

Drowned In Information

Drowned In Information

Our coworkers are often not able to read or understand our messages due to the sheer barrage of information already trying to get their attention. There are text messages, emails, document updates and other notifications vying for eyeballs and mindshare.

To be successf...

124

715 reads

Begin With The End

The interface designers at Amazon are experts in providing an intuitive, often exciting digital experience. They start with the end goal in mind and ask the following questions:

  1. What is the problem that we are trying to solve?
  2. Who are our users and what are they...

145

483 reads

Front Loading The Crucial Stuff

Front Loading The Crucial Stuff

If we aren’t talking about the important stuff from the word go, people stop paying attention, usually in about 10 seconds.

Newspaper headline stories follow the ‘inverted pyramid’ technique where the most critical information is on the first paragraph. One can or...

123

393 reads

Chunking Information

Chunking Information

The human brain has only a small amount of short-term memory, with the average brain holding only about seven chunks of information at a time, for about 20 seconds.

One can make use of chunking related items together and using clear headers and sections to enhance clarity

123

331 reads

Skimmable Information

Most of us read in an F pattern over the computer screen or mobile, where we skim information and read less and less as we scroll down the page. Professional writers use eye-catching headers, which are left-oriented and assist the eye ball movement of the reader.

We can use the sa...

124

318 reads

The Art Of Research

We all see product and service makers ask for ratings, feedback and check-ins in order to improve their service better.

A business writing can also follow the same user-experience feedback process to improvise their content, clarity or tone.

112

385 reads

Don’t Make Them Think

Don’t Make Them Think

The more tools, options or details a reader has, the less likely they are to use the same. More stuff only adds clutter and reduces clarity.

As people only read about 20 percent of the words they encounter, it makes sense to get rid of vague, rambling emails and present the reader ...

127

357 reads

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