Rule 01 Stand Up Straight With Your Shoulders Back

We evolved and always will be in a dominance hierarchy. The part of our brain that keeps track of our position in the hierarchy is therefore ancient and fundamental, modulating our emotions, thoughts and actions. That’s why people size each other up. Presenting present yourself as defeated, leads to people treating you as such.


Tostand up straight with your shoulders back is to voluntarily turn the chaos of potential into the realities of habitable orderand to make yourself worthy of being well treated. It means to shoulder and accept the burden of self-conscious vulnerability.

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