The Value Fulfillment theory assumes that most people have different values, but are the same at a universal level. Human nature can be simplified by taking the most common values and perspectives on what a good life should be.

Individuals struggle, and through their personal journey of pain, suffering, misery, and other colors of life, experience real growth and are in the right mindset to grapple with the essential question of life. Without the journey, the questions are mere theory, and would not be actively confronted by most people.

The Value Fulfillment Theory provides us with a sensible way to understand how ours and others lives could be better. How our choices influence our value fulfilment and helps us reflect on the question: What truly matters to us?

Our values have in-built motivation inside, along wi...