Corporations and social norms - Deepstash
Corporations and social norms

Corporations and social norms

Money is very often the most expensive way to motivate people. Social norms are not only cheaper but often more effective as well.

If corporations started thinking in terms of social norms they would realize that these norms build loyalty and—more important—make people want to extend themselves to the degree that corporations need today: to be flexible, concerned, and willing to pitch in. That's what a social relationship delivers.

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