Psychological processes behind debt account aversion - Deepstash

Psychological processes behind debt account aversion

  • The Prospect Theory suggests individuals are more sensitive to a loss than a gain of an equal amount. The urge to get in the black is so strong that people are motivated to pay off small debs without considering their interest rates.
  • The Goal-Gradient Theory supposes that consumers are more willing to make an effort towards small debt just to finish paying them off.
  • People do not take into account how interest compounds over time.

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