2. Limited Decision-Making (Buying Behaviour)
- This essentially means that there is a limiting variety or availability of this product on the market.
- For example, you really fancy this pair of sunglasses with white frames and yellow-tinted lenses. However, there are only two brands out there that offer this style of sunglasses.
- Brand “X” offers their sunglasses for 195,-.
- But the other sunglasses available, by the brand “Z”, costs 365,-, which is far more expensive than those sold by brand “X”.
- Since you do not have a lot of options (and because you desperately want to own this stylish pair of sunglasses with yellow-tinted lenses), you decide to spend your money on brand “X” anyway (even though they are pretty expensive).
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CURATED FROM
IDEAS CURATED BY
Lawyer turned Artist Visionary Curator & Gallerist. Empowering self-love and joy through art & words. www.innerjoyart.com 💝 Instagram : dymphna.art
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