MORE IDEAS FROM THE ARTICLE
There are different consumer buying behaviours, which can be categorised in the following 4 :
Many consumers who buy luxury goods are not in a financial position to afford luxury goods. They do not always act rationally and may spend thousands of dollars on a luxury brand that performs the same function as a similar durable item at a much lower cost.
Many people prefer to buy luxury goods, but the price tag can be off-putting. Unless you earn a high salary or have a great personal savings habit, buying luxury consumer goods can be cost-prohibitive.
The most successful brands in the world have an imprint on our psychology and feel like family members to us.
A survey on Apple (iOS) and Samsung (Android) users revealed that Apple users have a high rate of pride and empathy towards the brand, while Samsung users were mostly neutral. It proved how Apple’s marketing department has succeeded in forming a deep, emotional connection with customers.
Recent decades are known for its fast fashion that adds to our overcrowded closets and landfills.
One eco-conscious solution is to buy thrifted items and upcycle them.
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