There are different consumer buying behaviours, which can be categorised in the following 4 :<ol><li>Extended Decision-Making</li><li>Limited Decision-Making</li><li>Habitual Buying Behavior</li><li>Variety-Seeking Buying Behavior</li></ol>

4 Buying Behaviours

<ol><li>Choose quality over quantity. A product should last years, instead of a few months or even weeks, so if you have to repurchase it after only a few uses, is buying the product really worth it?</li><li>The cheapest price is rarely the fair one - So spend some time researching your investments, even the very small ones. Consider how a product is made, where it was made, who made it, if they were fairly paid for their work and how it impacts the environment.</li><li>Support conscious brands using ethical fashion certifications, like <a href="https://bcorporation.net/">B-Corp</a>.</li></ol>

3 Tips on How to Cultivate a More Concious Buying Behaviour

<ol><li>This essentially means that there is a limiting variety or availability of this product on the market.</li><li>For example, you really fancy this pair of sunglasses with white frames and yellow-tinted lenses. However, there are only two brands out there that offer this style of sunglasses. </li><li>Brand “X” offers their sunglasses for 195,-. </li><li>But the other sunglasses available, by the brand “Z”, costs 365,-, which is far more expensive than those sold by brand “X”.</li><li>Since you do not have a lot of options (and because you desperately want to own this stylish pair of sunglasses with yellow-tinted lenses), you decide to spend your money on brand “X” anyway (even though they are pretty expensive).</li></ol>

2. Limited Decision-Making (Buying Behaviour) 

<ol><li>Habitual Buying Behaviour plays a big role in our daily routine. We do not put a lot of thought or research into buying a product that is incredibly cheap and available in masses, at the same time.</li><li>For instance, you frequently buy a new pair of socks. Either because you always misplace them or because you always end up having holes in them. </li><li>What you do is, you continue buying the one pair of socks that costs the least amount of money, since you keep running out of socks. It has literally become a habit of yours.</li></ol>

3. Habitual Buying Behavior

<ol><li>You display this type of purchase behaviour when there are visible differences between a product within the existing brands.</li><li>You, as a consumer, might want to try out a similar product of various brands out of curiosity.</li><li>To give you a concrete example, you may feel the urge to buy a plain, white t-shirt in slightly different designs at multiple stores.</li><li>Just because you might not want to wear the exact same white t-shirt every day - you want to switch things up every now and then. </li><li>The t-shirt is very affordable at all places, so buying 3 or 5 of them should not be a problem at all.</li></ol>

4. Variety-Seeking Buying Behavior

<ol><li>Extended Decision-Making occurs when consumers are buying a rather expensive product.</li><li>You spend some time doing in-depth research about the product, before making your final purchase decision. </li><li>Since it is a high-end product, the economic risk of buying it is much higher than if you would buy an average product.</li><li>Simply put, you would not necessarily purchase the item on a daily basis. </li><li>Therefore you spend more time evaluating the looks and the use of the product, and how you will feel about it after purchasing it. </li><li>You might even ask your family and friends for advice, or read product reviews online before committing to investing.</li></ol>