4. Variety-Seeking Buying Behavior - Deepstash
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4. Variety-Seeking Buying Behavior

4. Variety-Seeking Buying Behavior

  1. You display this type of purchase behaviour when there are visible differences between a product within the existing brands.
  2. You, as a consumer, might want to try out a similar product of various brands out of curiosity.
  3. To give you a concrete example, you may feel the urge to buy a plain, white t-shirt in slightly different designs at multiple stores.
  4. Just because you might not want to wear the exact same white t-shirt every day - you want to switch things up every now and then.
  5. The t-shirt is very affordable at all places, so buying 3 or 5 of them should not be a problem at all.

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4 Buying Behaviours

4 Buying Behaviours

There are different consumer buying behaviours, which can be categorised in the following 4 :

  1. Extended Decision-Making
  2. Limited Decision-Making
  3. Habitual Buying Behavior
  4. Variety-Seeking Buying Behavior

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3 Tips on How to Cultivate a More Concious Buying Behaviour

3 Tips on How to Cultivate a More Concious Buying Behaviour

  1. Choose quality over quantity. A product should last years, instead of a few months or even weeks, so if you have to repurchase it after only a few uses, is buying the product really worth it?
  2. The cheapest price is rarely the fair one - So spend s...

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2. Limited Decision-Making (Buying Behaviour)

2. Limited Decision-Making (Buying Behaviour)

  1. This essentially means that there is a limiting variety or availability of this product on the market.
  2. For example, you really fancy this pair of sunglasses with white frames and yellow-tinted lenses. However, there are only two

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3. Habitual Buying Behavior

3. Habitual Buying Behavior

  1. Habitual Buying Behaviour plays a big role in our daily routine. We do not put a lot of thought or research into buying a product that is incredibly cheap and available in masses, at the same time.
  2. For instance, yo...

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1. Extended Decision-Making (Buying Behaviour)

1. Extended Decision-Making (Buying Behaviour)

  1. Extended Decision-Making occurs when consumers are buying a rather expensive product.
  2. You spend some time doing in-depth research about the product, before making your final purchase decision.
  3. Since it is a high-end product, the economic risk of buy...

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dymphna

Lawyer turned Artist Visionary Curator & Gallerist. Empowering self-love and joy through art & words. www.innerjoyart.com 💝 Instagram : dymphna.art

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