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Most studies had only examined Western societies. When Isabel Scott at Brunel University, decided to cast their net wider – across communities in Asia, Africa, South America and Russia, they found a variety of preferences . In fact, it was only in the most urbanised regions that they found the strong attraction to more masculine men and more feminine women; in the smaller, more remote communities, many women actually preferred the more “feminine” looking men.
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There are even some good evolutionary reasons why beauty might be timeless. Certain biological features might signal health, fitness, and fertility – the makings of good mate – and we should find these features sexually attractive.
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