Slavoj Zizek and Happiness As A Paradox

Zizek believes that true happiness is merely a matter of opinion not of truth.

To him, satisfaction and contentment are products that are born under capitalistic values where it promises eternal satisfaction through consumption. Unbeknownst to us, dissatisfaction reigns over because no one knows what they truly want.

The unconscious reality is that when we try to achieve something that will make us "invariably happy" is just another thing that will leave us further dissatisfied.