How to counter sunk-cost?
Think that you haven’t invested anything in that project so far, that someone gave it to you. Would you continue it? No? Then close it.
Don’t seek the advice of someone who was involved in the initial decision. They are as biased as you are. Ask a new person.
I teach Thinking and Deciding in Business for multiple schools in Romania and abroad. On top of that, I am an angel investor, a trainer and I run marathons, often dressed as Mickey Mouse.
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