The right side of the brain - Deepstash
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Behavioral Economics, Explained

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The right side of the brain

Creativity isn’t the preserve of one side of the brain, and it isn’t a talent confined to people with a special kind of brain. If you’re human and you’ve got a brain, you’re capable of being creative.

It’s true that the two brain hemispheres do function differently, but crucially they are joined by massive bundles of nerve fibers and most mental functions involve the two hemispheres working together.

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The “Eureka!” moment

This myth encourages the belief that creativity is a passive process. It suggests you have to wait and hope that you’ll make a breakthrough.

That Eureka moment is actually the last step in a long, involved process and not the only step. For this to happen, your unconscious...

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The lone, eccentric geniuses

In reality, creativity is a team sport.

The lone genius myth is a stereotype and it’s unhelpful because it suggests the route to innovation is to cut oneself off from colleagues and collaboration. You need a modest amount of intelligence to be creative, but extreme...

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Brainstorming and creativity

This is a persistent myth, that the best way to come up with ideas together is to embark on a classic brainstorming session. But people need time to work alone first, and only then should the collaborative process begin.

Group brainstorming is an effective way to share an...

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External incentives for creativity

When it comes to creative output, external gains don't really work. In fact, the opposite may be true.

Creativity that is driven by internal ambition and reward (the simple joy and satisfaction of doing something) tends to lead to more original and imaginative end results than wor...

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Sometimes, all you need to do is look at things from a different perspective.

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Myth: The left side of your brain is logical, the right is creative

Generally, no part of your brain is exclusively dedicated to creativity or mathematical reasoning. Neurons compute every action you take from across the entire brain.

While your cerebral cortex consists of two halves, both are intricately connected. Language ability does t...

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