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The “Eureka!” moment
This myth encourages the belief that creativity is a passive process. It suggests you have to wait and hope that you’ll make a breakthrough.
That Eureka moment is actually the last step in a long, involved process and not the only step. For this to happen, your unconscious mind needs material to work with. You have to put in the hard work of studying and mastering your field and exposing yourself to different perspectives.
395
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The lone, eccentric geniuses
In reality, creativity is a team sport.
The lone genius myth is a stereotype and it’s unhelpful because it suggests the route to innovation is to cut oneself off from colleagues and collaboration. You need a modest amount of intelligence to be creative, but extreme...
346
1.09K reads
The right side of the brain
Creativity isn’t the preserve of one side of the brain, and it isn’t a talent confined to people with a special kind of brain. If you’re human and you’ve got a brain, you’re capable of being creative.
It’s true that the two brain hemispheres do function differently, but cr...
350
1.41K reads
Brainstorming and creativity
This is a persistent myth, that the best way to come up with ideas together is to embark on a classic brainstorming session. But people need time to work alone first, and only then should the collaborative process begin.
Group brainstorming is an effective way to share an...
371
1.1K reads
External incentives for creativity
When it comes to creative output, external gains don't really work. In fact, the opposite may be true.
Creativity that is driven by internal ambition and reward (the simple joy and satisfaction of doing something) tends to lead to more original and imaginative end results than wor...
348
951 reads
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The Eureka Moment Takes Years
As the brain has as many neurons as the stars in the Milky Way, the capturing of human mental processes can be a daunting task.
Creativity is not a one-shot singular experience, and cannot be captured in a ‘Eureka’ moment. It cannot be produced at a high or consistent rate, on-dema...
The recipes for new ideas
How do Eureka moments happen? They do feel contingent & magical, arising in consciousness on their own. But looking at the history of breakthrough ideas there seem to be a rough 2-phase process:
- An initial period of concentration, study, tinkering aka “worrying” abou...
Creativity And The Scientific Process
Eureka stories happen when decades of work get compressed into one inspirational moment.
The stories of Newton and Archimedes point to the need to quiet the mind and be contemplative. The falling apple and gravity, and overflowing bathtub and specific grav...
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