The “Eureka!” moment
This myth encourages the belief that creativity is a passive process. It suggests you have to wait and hope that you’ll make a breakthrough.
That Eureka moment is actually the last step in a long, involved process and not the only step. For this to happen, your unconscious mind needs material to work with. You have to put in the hard work of studying and mastering your field and exposing yourself to different perspectives.
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