The lone, eccentric geniuses

In reality, creativity is a team sport.

The lone genius myth is a stereotype and it’s unhelpful because it suggests the route to innovation is to cut oneself off from colleagues and collaboration. You need a modest amount of intelligence to be creative, but extremely high IQ is neither sufficient nor necessary for being an innovator.

@pau556

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Problem Solving

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The right side of the brain

Creativity isn’t the preserve of one side of the brain, and it isn’t a talent confined to people with a special kind of brain. If you’re human and you’ve got a brain, you’re capable of being creative.

It’s true that the two brain hemispheres do function differently, but crucially they are joined by massive bundles of nerve fibers and most mental functions involve the two hemispheres working together.

The “Eureka!” moment

This myth encourages the belief that creativity is a passive process. It suggests you have to wait and hope that you’ll make a breakthrough.

That Eureka moment is actually the last step in a long, involved process and not the only step. For this to happen, your unconscious mind needs material to work with. You have to put in the hard work of studying and mastering your field and exposing yourself to different perspectives.

External incentives for creativity

When it comes to creative output, external gains don't really work. In fact, the opposite may be true.

Creativity that is driven by internal ambition and reward (the simple joy and satisfaction of doing something) tends to lead to more original and imaginative end results than work fueled by the promise of external gains, such as money or public recognition.

Brainstorming and creativity

This is a persistent myth, that the best way to come up with ideas together is to embark on a classic brainstorming session. But people need time to work alone first, and only then should the collaborative process begin.

Group brainstorming is an effective way to share and merge people’s ideas and solutions, but it’s the wrong way to come up with ideas in the first place, and it certainly shouldn’t be the end of the creative process.

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The Originality Myth

There's a long-standing myth about intellectual property - the idea that a creative idea is proprietary to the person who thought of it.

But history and empirical research revealed that new ideas are actually combinations of older ideas and that sharing those helps generate more innovation.

10

IDEAS

  1. Creativity is only needed at the top. The truth is that creativity applies to everything. The executives are not only the ones who experience conflict, everyone does.
  2. People are creative (or not) based on what they do. But creativity does not only appear for artistic people. It manifests in every field.
  3. Creativity can’t be developed. But creativity is not born, it is developed by continuous practice and focus.
  4. "Creativity isn’t my job". In reality, creativity must be applied at all levels. Everyone could benefit from being creative.
  5. _"My technical skills and experience are enough." _The truth is those skills and experiences could be enhanced with creativity. Don't just rely on what you know, be creative in applying it.
Creativity and art

Myth: "Creativity means creating works of art."

Creativity is not just about being artistic. There are many ways to be creative, and creating works of art is just one way. Creativity includes many things, for example, cooking, programming, interface design, and problem solving.

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