Any customer-service oriented company knows that managing wait times are crucial for their customer satisfaction and bottom-line. Whether on the phone, at the checkout counter, or in a restaurant, long wait times lead to a subpar customer experience and a drop in sales.
Customers' patience can be psychologically manipulated by selective colour choices (like blue), temperature, or the visuals that surround them during their wait times.
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New studies reveal that customer’s patience levels increase when they are provided with a feeling of nostalgia, alleviating the negative effects of waiting long.
The experiment shows that being in a state of nostalgia relaxes us and puts us in a positive mood, as we remember a unique or favourite experience of the past, which we are unlikely to experience again. Example: A long waiting line at the checkout counter can benefit from 70s music playing in the background.
It is understood as a longing for something long gone by, with a desire to relive the time, combined with a certain sadness while reminiscing about the particular life event.
The time of the past is remembered as an autobiographical memory of the self, something that the person has lived.
Everyone today always has their smartphone, most phones have a decent camera, & that camera is capable of doing more than just opening websites. Most smartphone models now come with a built-in QR scanner on the camera app. For those that don’t, there are 3rd party apps.
Not only is it easier than ever to read QR Codes, but companies are also able to add branding to QR Codes to incorporate brand personality into the traditional black & white square. Plus, with Dynamic QR Codes, you can easily track & measure where, when, & how many potential customers view your content or use your services.
Patience is not the ability to wait for something. Patience is our attitude towards waiting.
And the truth is we are becoming more and more impatient, mostly because we are now used to have everything at our fingertips, 24/7.
❤️ Brainstash Inc.