Definition of Creativity

Definition of Creativity

Creativity is the process of generating new ideas, possibilities, or alternatives that result in outcomes that are original and of value. Characteristics:

  • It is not a person's characteristic, it is a process.
  • Creativity is not just about thinking, but also coming up with an outcome.
  • You end up with something unique.
  • The outcome is of value to someone.
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Myth: "Some people are naturally creative and other people aren’t."

It’s true that some people spend more time on creative activities than others. But brain science is clear about the fact that there are creative brain states that can be turned on by some fairly simple actions. This means that everyone can learn how to be more creative.

Creativity and art

Myth: "Creativity means creating works of art."

Creativity is not just about being artistic. There are many ways to be creative, and creating works of art is just one way. Creativity includes many things, for example, cooking, programming, interface design, and problem solving.

Left-brained vs. right-brained

Myth: "Some people are left-brained (analytical) and others are right-brained (creative)."

When people say that they are left-brained or right-brained, it doesn't mean that only that part of the brain is working; they are referring to how they think, learn or process information.

Creativity doesn't only work in one half of the brain. There is a bundle of nerve fibers connecting the two hemispheres.

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The right side of the brain

Creativity isn’t the preserve of one side of the brain, and it isn’t a talent confined to people with a special kind of brain. If you’re human and you’ve got a brain, you’re capable of being creative.

It’s true that the two brain hemispheres do function differently, but crucially they are joined by massive bundles of nerve fibers and most mental functions involve the two hemispheres working together.

Using 10% of our brains

The source of this figure isn't entirely clear.

People's capacity to develop any skill is a combination of practice and talent. A person can get quite good at almost any skill if they practice hard at it.

Right-brained or left-brained

According to conventional wisdom, people tend to be either right-brained or left-brained. Those who are right-brained are supposed to be intuitive and creative free thinkers; they are big-picture thinkers. Left-brained people tend to be more quantitative and analytical. They pay attention to details and logic.

Although these ideas are widespread, they may also be wrong.

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