Creativity is the process of generating new ideas, possibilities, or alternatives that result in outcomes that are original and of value. Characteristics:
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Human creativity is our ability to move to and fro between the realms of "what is" and "what could be."
Creativity is a two-stage process:
Marketing expert Theodore Levitt published an essay in 1963, 'Creativity is not enough.' Levitt stated that creativity might be a source of new ideas, but it is not ideal for good business outcomes. There is no short supply of new ideas.
Creativity is having a new idea, while inno...
"Divergent thinking isn't the same as creativity. I define creativity as the process of having original ideas that have value. Divergent thinking isn't a synonym but is an essential capacity for creativity. It is the ability to see lots of possible answers to a question, lots of possible ways...
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