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How did creativity become an engine of economic growth?
When creativity is not enough
Marketing expert Theodore Levitt published an essay in 1963, 'Creativity is not enough.' Levitt stated that creativity might be a source of new ideas, but it is not ideal for good business outcomes. There is no short supply of new ideas.
Creativity is having a new idea, while innovation is the realisation of an idea in a specific outcome. It is innovation that really matters. Creative people tend to be irresponsible and detached from the processes of achieving results.
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SIMILAR ARTICLES & IDEAS:
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Key Ideas
Intelligence is not genius
Genius is not about having an extraordinarily high IQ, or even about being smart. It is not about finishing Mensa exercises in record time or mastering fourteen languages at the age of seven.
...Geniuses and problem solving
Leonardo da Vinci believed you begin by learning how to restructure the problem by looking at it from many different angles.
In order to creatively solve a problem, the thinker should not use the usual approach that is based on past experience. Geniuses use several different perspectives to solve an existing problem and thereby also identify new ones.
Making your thoughts visible
_Galileo Galilei revolutionized science by making his idea visible with diagrams, maps, and drawings. Einstein believed that words and numbers as they are spoken did not play a significant role in his thinking process.
Geniuses seem to develop a skill to display information in visual and spatial forms, rather than only mathematical or verbal lines.
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Key Ideas
Moving forward
At this time in history, many people are wondering whether we will have a life again. Will we recover with dignity?
Science suggests that we will do more than recover: we will show immense capacity for resiliency and growth.
From Resilience to Growth
Resilience is the ability to maintain a relatively stable and healthy level of psychological and physical functioning during and after a very traumatic event.
Studies reveal that resilience is actually common and can be attained through multiple unexpected routes. Studies further show that the majority of trauma survivors do not develop PTSD, and most report unexpected growth from their experience.
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Key Ideas
Describing wonder
Wonder is said to be a childish emotion. However, as adults, we experience it when gaping at something unexpectedly spectacular.
Adam Smith, an 18th-century moral philosopher, describes wond...
Bodily symptoms
The bodily symptoms of this strange appearance point to three dimensions:
- Sensory: The marvelous things take hold of our senses - we stare and widen our eyes.
- Cognitive: We are perplexed because we don't have a past experience to understand them. It leads to a suspension of breath, similar to when we are startled.
- Spiritual: We look upwards in veneration, which makes our heart swell.
The scale of wonder
At the mild end of this emotion, we talk about things being marvelous. More intense emotions might be described as astonishing. The extreme of this experiences is met with expressions of awe.