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Marketing expert Theodore Levitt published an essay in 1963, 'Creativity is not enough.' Levitt stated that creativity might be a source of new ideas, but it is not ideal for good business outcomes. There is no short supply of new ideas.
Creativity is having a new idea, while innovation is the realisation of an idea in a specific outcome. It is innovation that really matters. Creative people tend to be irresponsible and detached from the processes of achieving results.
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The military was a key factor in creativity's Cold War history, particularly American history.
A psychologist wrote: 'In the presence of threat, creativity could no longer be left to the chance occurrence of genius; neither could it be left in the realm of the wholly mysteriou...
In the early 20th century, original work entered the world of commerce. Chemical, pharmaceutical and electrical companies hired large numbers of academically trained scientists, believing that innovation was vital to commercial success and that science belonged in commercial orga...
In 1950, a leading psychologist lamented that only a small proportion of professional literature was concerned with creativity.
Within a decade, a 'creativity movement' developed. Seminars on 'creative engineering' were held, asking what creativity is, why it's importan...
By its nature, creativity is individual, eccentric, and antagonistic to attempts to plan to organise it. An effort to manage creative people might result in only getting the appearance of creativity.
The categories of being creative, or a creative person, transitioned over time fr...
The rise of creativity has continued since the Cold War. Many expert practices have been incorporated into the everyday life of organisations committed to producing useful novelty.
The specific language of creativity has become normalized just as new and useful making has become normalize...
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Genius is not about having an extraordinarily high IQ, or even about being smart. It is not about finishing Mensa exercises in record time or mastering fourteen languages at the age of seven.
Geniuses think productively, not reproductively. They ask "How many different...
But they are also harmful if we use them incorrectly. When it comes to categories like science and art, we tend to presume mutual exclusivity.
Albert Einstein inspired a paradigm shift in modern physics as an artist, not as a scientist. His success was attributed to hi...
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"In some ways suffering ceases to be suffering at the moment it finds a meaning."
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