When creativity is not enough - Deepstash

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How did creativity become an engine of economic growth?

When creativity is not enough

Marketing expert Theodore Levitt published an essay in 1963, 'Creativity is not enough.' Levitt stated that creativity might be a source of new ideas, but it is not ideal for good business outcomes. There is no short supply of new ideas.

Creativity is having a new idea, while innovation is the realisation of an idea in a specific outcome. It is innovation that really matters. Creative people tend to be irresponsible and detached from the processes of achieving results.

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  • Sensory: The marvelous things take hold of our senses - we stare and widen our eyes.
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