Makeup During The 20th Century
- During the beginning of the century, the pale complexion symbolised an aristocratic person who did not have to work for their income. Makeup sought to reproduce this pale appearance.
- After the 1920s, designers followed Hollywood’s lead, and Coco Chanel popularised a now classic look: dark eyes, red lipstick and a suntan.
- During WWII, makeup was in short supply. Beetroot became a popular supplement for lip stain and boot polish was used as mascara.
- The rise of mainstream feminism in the 1960s and 70s saw many women partaking in an anti-cosmetics movement. They claimed that makeup was a tool in objectification.
- The 1970s was a time of real boom for men wearing makeup.
- 1980s looks featured bright eye shadows teamed with bold lipsticks and big hair.
- The 1990s brought normcore and grunge to the mainstream.
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