• Exclusivity. It’s much safer to be “in” than “out.” Exclusivity not only drives interest and desire; once you are “in,” you can relish in the sense of superiority it confers.
• Illusions of authority. Each room (conversation) has moderators. They are on the “stage,” which triggers metaphors of performance, giving those on the stage an aura of authority.
• Emotional Resonance. Without the distraction of video, you hear a lot more in voice which creates a sense of intimacy and connectedness. 

As with every new app, the only way to figure out if it is of value to you is to 1) try it and 2) figure out your goals to see if spending time and effort on the app helps or hurts.

• You can link your Clubhouse membership to Instagram and Twitter so people can