The Psychology Behind Clubhouse
- Exclusivity. It’s much safer to be “in” than “out.” Exclusivity not only drives interest and desire; once you are “in,” you can relish in the sense of superiority it confers.
- Illusions of authority. Each room (conversation) has moderators. They are on the “stage,” which triggers metaphors of performance, giving those on the stage an aura of authority.
- Emotional Resonance. Without the distraction of video, you hear a lot more in voice which creates a sense of intimacy and connectedness.
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