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Considerations For Clubhouse Individual Users
As with every new app, the only way to figure out if it is of value to you is to 1) try it and 2) figure out your goals to see if spending time and effort on the app helps or hurts.
- You can link your Clubhouse membership to Instagram and Twitter so people can contact you directly.
- Good news, bad news. If someone is in your address book and you are a member, you will get the notice to invite them.
- You can only change your username once.
- There is no recording within Clubhouse.
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The Psychological Appeal of Clubhouse
Clubhouse feels like a cross between WhatsApp and LinkedIn or a fluid and participatory podcast. With Clubhouse you can move from room to room, listen or speak and find people with like interests, but you can’t see or text.
There are a lot of professional reasons for joining Clubhouse, espe...
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The Psychology Behind Clubhouse
- Exclusivity. It’s much safer to be “in” than “out.” Exclusivity not only drives interest and desire; once you are “in,” you can relish in the sense of superiority it confers.
- Illusions of authority. Each room (conversation) has moderators. They are o...
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Considerations for Brands On Clubhouse
Clubhouse may not be the friendliest place for brands, particularly those with the hard-sell model.
The halo effect is very real when brands back the wrong horse. Negativity sticks to the brands a lot longer than it does to an Influencer who made a mess in the first place.
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MORE LIKE THIS
Messenger Name
Your Messenger name operates in a similar way to your Twitter handle and follows the same format (i.e. @unique-username). If you have one, it can be found below the page name on your business page. If nothing is there, you have not claimed your username yet and should do so immed...
Approachability
Can your community reach you and interact directly with you? Collaborators and followers value the chance to engage and share information. Also, you have to know who they are.
Measure how strong is your presence in the communication channels that your colleagues and crowd prefer--e-m...
Control your Smartphone
We are often greeted by the apps on our smartphones whether it is Your friend has posted a photo on Instagram or “Watch it before it’s gone” posts on Twitter. Our mind is always curious.
Before negotiating with your distracted brain saying “Oh, it’s urgent. I have to look at this post”. Le...
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