Considerations for Brands On Clubhouse

Clubhouse may not be the friendliest place for brands, particularly those with the hard-sell model. 

The halo effect is very real when brands back the wrong horse. Negativity sticks to the brands a lot longer than it does to an Influencer who made a mess in the first place. 

Other types of social media are curated and edited. Clubhouse is live. Just because it’s not recorded doesn’t mean things heard there won’t spread, especially given the structural links with Twitter and Instagram.