Creativity is as important in education as literacy and we should treat is with the same status - Sir Ken Robinson in his Ted Talk

Creativity 

Designers always make conscious decisions and act with intention. Be it organizing their bookshelf or presenting their work, they see the opportunity to do things better. In our society, everything is a result of decision made by someone, designers are those someones.

Intention 

Release your idea into the wild before it’s ready. Tim Ferris in his 4-hour work week says that whenever he has to write a book or start a business, he tests it by running ads on Google/ Social media and based on how much engagement / interest he is getting from the potential customers, he makes the decision whether to turn it into an actual project or not.

TEST TEST TEST 

Fear is the biggest obstacle people face in creative success - fear of being judged, fear of getting started, fear of the unknown. Fear of failure also holds us back from learning all sorts of new skills, from taking on risks, and from tackling new challenges. But if you want more success, you have to be prepared to shrug off more failure. People with creativity figure out what went wrong and what to do better next time. The messiness of such trial and error may seem uncomfortable at first, but action allows most of us to learn at a faster rate; it’s almost a prerequisite for success

Obstacles 

IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.

personaldevelopment

Personal Development

books

Books

IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types."  But two of the leading experts in innovation, design, and creativity on the planet show us that each and every  one of us is creative.  In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems.  It is a book that will help each of us be more productive and successful in our lives and in our careers.

Thomas Kelley runs the marketing side of the hugely successful industrial product design firm IDEO. His brother, David, started the company in 1977 in Palo Alto, CA. One of his earliest projects was designing the first mouse for Steve Jobs at Apple Computers.

Tom Kelley

David Kelley, Ph.D., is the founder of The Atlas Society in Washington, DC, which promotes open Objectivism, the philosophy originated by novelist and philosopher Ayn Rand.He is an internationally-known expert in Ayn Rand’s philosophy of Objectivism. A former college professor of philosophy, he has written and lectured extensively on issues in epistemology, ethics, politics, social issues, and public policy. He has also been a consultant to the film adaptation of Ayn Rand’s Atlas Shrugged.