Colour theory - 1 - Deepstash

Colour theory - 1

The value of the color wheel is its ability to help designers create appealing palettes by applying the underlying theory of the color wheel with the way we see color. For example, a palette based on color wheel complementary colors would include colors that are opposite each other on the color wheel, such as red and green.

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The Psychology Of Color: Research Findings
  • Up to 90% of snap judgments made about products can be based on color alone (depending on the product).
  • Colors influence how consumers view the "personality" of the brand in question.
  • Our brains prefer recognizable brands, which makes color incredibly important when creating a brand identity.
  • Predicting consumer reaction to color appropriateness in relation to the product is far more important than the individual color itself.
  • The context a color is used is fundamental for its perception. 
  • It’s the feeling, mood, and image that your brand create that play a role in persuasion. 
  • The majority of consumers prefer color patterns with similar hues, but favor palettes with a highly contrasting accent color.

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  • Professions that rely heavily on visual mediums use color psychology to try to predict and instigate emotions in their target audience.
  • People use colors and lighting to increase their well-being and productivity, and express their individuality.

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