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Community Building 101: The Basics
Strategies To Build A Community
- Build community around ideas to attract people and help your community to stand out.
- Fix what others are doing wrong. If you’re interested in an area inundated with bad networking options a solution we will attract people.
- Connect around shared experiences. Find something different about you that doesn’t have a local community. Search for specific similarities in groups over which you can immediately form a bond.
- Segment an existing group by finding a niche in existing networks. It’s easier and less competitive to build community at the cross-section of multiple interests.
- Change the mode of connection by ditching traditional meet ups, like happy hours and conventions. Do instead a fun activity based encounter, like playing a game.
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SIMILAR ARTICLES & IDEAS:
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Key Ideas
Community Engagement Cycle
In contrast to existing communities, new ones lack a social identity, an established way of participation and assurances of reward or value. These are the foundation of the Community Engagem...
Why People Sign Up To A Community
- The community aligns with their identity.
- They trust that the community will bring them value.
- They know how to participate.
- There is a reward (intrinsic or extrinsic) for their participation.
Build the Foundation of Community
- Form the a community’s Identity: Carefully choose 10 potential members who fit the community identity you envision. They’ll set the standard of quality and the tone for everyone else.
- Earn Trust: The members can’t trust a community that doesn’t yet exist, but they can trust you. Connect with them, bring them value and ask for feedback.
- Fuel Participation: Start to build trust between the members. Their trust in you will translate to trust in each other, and in the group as a whole.
- Reward: Ask if the experience was valuable and if members felt rewarded for their participation. This gives them extra validation and lets you know what to fix if you need to retry.
- Repeat Steps 1-4: Invite new members and give existing members the opportunity to invite someone new. As the base of the group begins to settle it creates a sense of belonging and makes people more likely to invite others who will fit the group.
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Key Ideas
Network Effects
Network effects are the unseen forces that are guiding our destiny and exerting a powerful intervention on our lives, creating energy that escorts us down a path that is not always fully our intent...
Zipf's Law
Zipf's law is a mathematical probability that states that in a given set, the most frequently used data value (or word) is used twice as often as the next most common value. This is true in various statistical sets like income distribution in companies, internet traffic, phone calls received, and language.
One of the implications of this law is there are unconscious network forces and mathematical patterns governing our lives, with human beings just being nodes exchanging information.
Dinner Party Mathematics
When six to eight people are conversing at a dinner party, it is easy to focus on one conversation, but if the number is higher (say 15), then two-way conversations are more likely.
When groups get larger, the change is exponential, not linear, affecting one's social experience.
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Key Ideas
Anti-Social Social Media
Studies show that the younger demographic wants restricted, private, secure and exclusive networks which cannot be thronged by unwanted people, like their parents.
These exclusive online social ...
Private Messaging Campfire
Private messaging services like Facebook Messenger and Whatsapp are where private interactions happen and people are comfortable sharing details in private group messaging.
There are new applications like Tex-Rex, The Infatuation, or Community which are helping brands penetrate this private space.
Micro-Communities Campfire
Micro-communities are platforms where people gather around shared interests, beliefs or passions. Some examples are Facebook Pages and Groups, Instagram Stories, Slack and Youtube.
Brands can tap into this by partnering with influencers who have the kind of demographic they are targeting.