Community Building 101: The Basics
SIMILAR ARTICLES & IDEAS:
In contrast to existing communities, new ones lack a social identity, an established way of participation and assurances of reward or value. These are the foundation of the Community Engagem...
Network effects are the unseen forces that are guiding our destiny and exerting a powerful intervention on our lives, creating energy that escorts us down a path that is not always fully our intent...
Zipf's law is a mathematical probability that states that in a given set, the most frequently used data value (or word) is used twice as often as the next most common value. This is true in various statistical sets like income distribution in companies, internet traffic, phone calls received, and language.
One of the implications of this law is there are unconscious network forces and mathematical patterns governing our lives, with human beings just being nodes exchanging information.
When six to eight people are conversing at a dinner party, it is easy to focus on one conversation, but if the number is higher (say 15), then two-way conversations are more likely.
When groups get larger, the change is exponential, not linear, affecting one's social experience.
Studies show that the younger demographic wants restricted, private, secure and exclusive networks which cannot be thronged by unwanted people, like their parents.
These exclusive online social ...
Private messaging services like Facebook Messenger and Whatsapp are where private interactions happen and people are comfortable sharing details in private group messaging.
There are new applications like Tex-Rex, The Infatuation, or Community which are helping brands penetrate this private space.
Micro-communities are platforms where people gather around shared interests, beliefs or passions. Some examples are Facebook Pages and Groups, Instagram Stories, Slack and Youtube.
Brands can tap into this by partnering with influencers who have the kind of demographic they are targeting.