The 6 Principles of Virality
After analyzing hundreds of contagious messages, products, and ideas, Jonah Berger noticed that the same six “ingredients,” or principles, were often at work:
- Social Currency
- Triggers
- Emotion
- Public
- Practical Value
- Stories
These principles can be compacted into an acronym. Taken together, they spell STEPPS.
1
3 reads
The idea is part of this collection:
Learn more about economics with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
Related collections
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates