Josh Kaufman Explains The ‘10 Ways to Evaluate a Market’

Before you run, it pays to do some homework if you're thinking of starting a new company or growing an established business into a new market.

A back-of-the-napkin approach you can use to identify the attractiveness of any future market is presented by the 10 Ways to Evaluate a Market. On a scale of 0 to 10, measure each of the 10 factors below where zero is extremely unattractive and 10 is extremely attractiveness. Be conservative in your estimation when in doubt: