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5 Tips for Using Humor in Your Social Media Activities

Humor in social media

Adding humor to your social media strategy can be a great way to get people’s attention.

If you’re not “humorizing” your brand, product or business, then you might be missing out on a ton of unseen potential.


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5 Tips for Using Humor in Your Social Media Activities

5 Tips for Using Humor in Your Social Media Activities


Key Ideas

Humor in social media

Adding humor to your social media strategy can be a great way to get people’s attention.

If you’re not “humorizing” your brand, product or business, then you might be missing out on a ton of unseen potential.

5 tips to help you get started

  1. Ask yourself WWJD? (What Would Jerry Do?) Take an everyday situation and ask yourself, “What’s funny about this?”
  2. Keep it clean. Steer clear of controversial topics and jokes in bad taste.
  3. Use your wittiness to compete against big budgets. 
  4. Just because your company is serious doesn’t mean all marketing has to be. Poke fun at yourself by doing a parody of your company or your industry.
  5. The best humor comes naturally. Experiment by recording video interviews with quirky customers and employees.

Being Funny Is a Risk

  • Some people might not appreciate your company’s brand of humor. Make sure the humor fits.
  • Being funny may not work for healthcare, financial services or any highly regulated industry.
  • Try using an online survey to test your attempt at humor against an internal audience before you send it out. 


The skilled use of humor ...
  • gets a point across, 
  • lightens a mood,
  • is better than therapy for brightening the workplace and energizing all who may come your way.

The ...

Good and bad humor
  • Good Humor is Inclusive.
  • Good Humor Promotes Bonding.

  • Bosses and managers who use self-deprecating humor are considered more approachable and human.
  • Bad Humor Is Poison and can affect an employee’s performance or future.
  • Clumsy Humor is a Risk. Your audience might take offence instead of laugh.

Humor benefits to marketing materials
Humor benefits to marketing materials
  • Humor breaks down walls, shows personality a.k.a. shows a brand's human side.
  • Humor is attention-grabbing. It is naturally colorful and original.
  • People love ...
At its worst, humor is:
  • The wrong joke at the wrong time. It can make your brand look amateurish and unprofessional.
  • If people think you’re cracking jokes for the sole purpose of getting more attention, you’ll be seen as exploitative rather than funny.
  • Humor can cheapen certain ideas or make them be taken less seriously.
  • In some cases, humor can be outright offensive.
  • Key areas to create value with humor
    • Humorous touches can almost always improve a piece that is already valuable on its own.
    • If you’re sure a joke is going to land, it can make an effective advertisement. Test variations of the joke with a small audience first; that way, you can be sure the humor doesn’t cross a line.
    • Brand differentiation. For example, Oreo has long differentiated itself by offering a quirky, tongue-in-cheek voice across its social media platforms. This is especially effective in dry, or otherwise “boring” industries.
    • Personal branding. Elon Musk, for example, has separated himself from his companies Tesla and SpaceX by cracking jokes and roasting people on his own account.

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    Anti-Social Social Media

    Studies show that the younger demographic wants restricted, private, secure and exclusive networks which cannot be thronged by unwanted people, like their parents.
    These exclusive online social ...

    Private Messaging Campfire

    Private messaging services like Facebook Messenger and Whatsapp are where private interactions happen and people are comfortable sharing details in private group messaging.
    There are new applications like Tex-Rex, The Infatuation, or Community which are helping brands penetrate this private space.

    Micro-Communities Campfire

    Micro-communities are platforms where people gather around shared interests, beliefs or passions. Some examples are Facebook Pages and Groups, Instagram Stories, Slack and Youtube.

    Brands can tap into this by partnering with influencers who have the kind of demographic they are targeting.

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    SMART goal-setting framework

    Set goals that are:

    • Specific: It will be easier to see what you need to accomplish.
    • Measurable: How will you know when you’ve achieved your goal?
    • Attaina...
    Locke and Latham’s 5 Principles of Goal-Setting
    1. Clarity: clear goals help with understanding the task at hand.
    2. Challenge: the goal should be challenging enough to prove motivating, but not impossible to achieve. 
    3. Commitment: involve your team in the goal-setting process.
    4. Feedback: measure your progress and seek advice.
    5. Task complexity: be careful in adding too much complexity to your goals as it can impact morale, productivity, and motivation.
    Objectives & Key Results (OKRs) framework for goal setting
    • Objectives – This is what you hope to accomplish. Objectives usually take the form of broad goals that are not measurable (that’s what the Key Results section is for).
    • Key Results – Based on objectives, the key results are almost always defined with a specific number.

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    Anyone can use humor

    Appropriate humor relaxes an audience and makes them feel more comfortable with you as the speaker. 

    Humor can bring attention to the point you are making and help the audien...

    Developing Anecdotes

    The best and most comfortable place to find humor comes from your own personal experience. 

    Jot down funny ideas as you come across it that might appeal to your audience - an embarrassing moment that you might not have found funny at the time, or a funny conversation you had. 

    Honing the Delivery

    Make sure your choose humor is funny to you. First practice with small groups of people. Pay attention to the way your are delivering the joke or quip.

    Only use humor in a speech after you are comfortable telling it from memory and have tested it.

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    The self-improvement process

    If one day you find yourself in need to improve, you might as well take into account the following elements worthy of your attention: you ought to find an obsession that keeps your interest to i...

    Improving micro-skills

    If you are planning on improving yourself at something in particular, you should also be prepared to work on developing some other several micro-skills necessary in order to get the job done. 

    It would be useful to gather up all the knowledge you have acquired up to the present moment, be it even by hours. The more, the better.

    Failing is key to success

    When trying to improve certain skills, bear in mind that failing is not an issue: the more you fail, the more chances you get to study your own mistakes and learn from them. 

    Therefore, take risks by accepting different challenges related to your passion, which could teach you valuable lessons.

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    Three-Act storytelling structure
    Three-Act storytelling structure

    One of the oldest and most straightforward storytelling formulas:

    • Setup: Set the scene and introduce the character(s)
    • Confrontation or “Rising action” : Present a p...
    Five-Act storytelling structure

    Also known as Freytag’s Pyramid:

    • Exposition: Introduce important background information
    • Rising action: Tell a series of events to build up to the climax
    • Climax: Turn the story around (usually the most exciting part of the story)
    • Falling action: Continue the action from the climax
    • Dénouement: Ending the story with a resolution.
    Before – After – Bridge storytelling formula
    • Before: Describe the world with Problem A.
    • After: Imagine what it’d be like having Problem A solved.
    • Bridge: Here’s how to get there.

    Set the stage of a problem that your target audience is likely to experience ( a problem that your company solves). Describe a world where that problem didn’t exist. Explain how to get there or present the solution (i.e. your product or service).

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    The humor effect defined
    The humor effect is a psychological phenomenon that causes people to remember information better when that information is perceived as funny or humorous.

    The use of humor enhances people’s

    Benefits of incorporating humor into learning
    • Humorous information receives increased attention during the perception stage.
    • Improved encoding. Our brain gives preferential treatment to humorous information when it comes to storing it in our memory.
    • The use of humor serves as a distraction from negative emotions, such as anger or anxiety, that people might experience when processing certain information.
    • Reading or viewing something humorous has a positive and energizing effect.
    • Adding humor to the information that you are presenting can make it more interesting to others.
    Different types of humor lead to different outcomes

    The use of positive, nonaggressive humor is associated with 

    • improved learning outcomes, 
    • a relaxed learning environment, 
    • better student evaluations, 
    • an increased motivation to learn, 
    • improved information recall, 
    • an increased degree of student satisfaction throughout the learning process.

    The use of negative or aggressive humor, especially if aimed at particular students, will produce the opposite effect.

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    Lifestyle Gamification
    Lifestyle Gamification

    It is when you to turn a task into a game to motivate yourself to finish it.

    It motivates the "player" to chase after rewards as he gets points and achieve new levels with new challen...

    What Makes Games Addictive
    • Epic meaning and calling to finish a mission.
    • Development and accomplishment inspires us to finish the game.
    • Empowerment of creativity to bring imagination to life.
    • Ownership and possession of rewards.
    • Social influence and relatedness or envy.
    • Scarcity and impatience to have things we don't have.
    • Undpredictability and curiosity of what the next challenges are.
    • Loss coins and chances and avoidance of failure.
    Be a Game Master
    Attach rewards to your to do list. 
    • Reward yourself for fulfilling one or several tasks

    Use surprise rewards.

    • Determine a reward by chance.

    Engage in time-based challenges

    Make a deal with your friend.

    • Challenge and motivate each other to finish a task

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