Humor in social media

Humor in social media

Adding humor to your social media strategy can be a great way to get people’s attention.

If you’re not “humorizing” your brand, product or business, then you might be missing out on a ton of unseen potential.

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Communication

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 5 tips to help you get started
  1. Ask yourself WWJD? (What Would Jerry Do?) Take an everyday situation and ask yourself, “What’s funny about this?”
  2. Keep it clean. Steer clear of controversial topics and jokes in bad taste.
  3. Use your wittiness to compete against big budgets. 
  4. Just because your company is serious doesn’t mean all marketing has to be. Poke fun at yourself by doing a parody of your company or your industry.
  5. The best humor comes naturally. Experiment by recording video interviews with quirky customers and employees.
  • Some people might not appreciate your company’s brand of humor. Make sure the humor fits.
  • Being funny may not work for healthcare, financial services or any highly regulated industry.
  • Try using an online survey to test your attempt at humor against an internal audience before you send it out. 

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RELATED IDEAS

  • Humor breaks down walls, shows personality a.k.a. shows a brand's human side.
  • Humor is attention-grabbing. It is naturally colorful and original.
  • People love to spread laughter. Making your campaign humorous will ensure it is shared more.
  • Any message imbued with humor will be easier for your target demographics to remember.

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IDEAS

The skilled use of humor ...
  • gets a point across
  • lightens a mood
  • is better than therapy for brightening the workplace and energizing all who may come your way.

The good use of humor in business is a gift - the correct use of humor is a finely tuned instrument.

A/B testing, also known as split testing, measures two social media posts against each other to see which performs best.

The most common way of using A/B tests is to only change one element of the post between the two versions (headline, image, CTA, etc) so that you know any difference in performance is because of that change. 

You can A/B test with both organic and paid posts.

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