Adding humor to your social media strategy can be a great way to get people’s attention.
If you’re not “humorizing” your brand, product or business, then you might be missing out on a ton of unseen potential.
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The good use of humor in business is a gift - the correct use of humor is a finely tuned instrument.
A/B testing, also known as split testing, measures two social media posts against each other to see which performs best.
The most common way of using A/B tests is to only change one element of the post between the two versions (headline, image, CTA, etc) so that you know any difference in performance is because of that change.
You can A/B test with both organic and paid posts.