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5 Tips for Using Humor in Your Social Media Activities
5 tips to help you get started
- Ask yourself WWJD? (What Would Jerry Do?) Take an everyday situation and ask yourself, “What’s funny about this?”
- Keep it clean. Steer clear of controversial topics and jokes in bad taste.
- Use your wittiness to compete against big budgets.
- Just because your company is serious doesn’t mean all marketing has to be. Poke fun at yourself by doing a parody of your company or your industry.
- The best humor comes naturally. Experiment by recording video interviews with quirky customers and employees.
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Key Ideas
Humor in social media
Adding humor to your social media strategy can be a great way to get people’s attention.
If you’re not “humorizing” your brand, product or business, then you might be missing out on a ton of unseen potential.
5 tips to help you get started
- Ask yourself WWJD? (What Would Jerry Do?) Take an everyday situation and ask yourself, “What’s funny about this?”
- Keep it clean. Steer clear of controversial topics and jokes in bad taste.
- Use your wittiness to compete against big budgets.
- Just because your company is serious doesn’t mean all marketing has to be. Poke fun at yourself by doing a parody of your company or your industry.
- The best humor comes naturally. Experiment by recording video interviews with quirky customers and employees.
Being Funny Is a Risk
- Some people might not appreciate your company’s brand of humor. Make sure the humor fits.
- Being funny may not work for healthcare, financial services or any highly regulated industry.
- Try using an online survey to test your attempt at humor against an internal audience before you send it out.
SIMILAR ARTICLES & IDEAS:
If you have ever met me, even for a split-second, you know I am someone who never takes anything too seriously. Life is just way too short not to laugh along the way. So needless to say I am a huge proponent of infusing humor into marketing and advertising.
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Key Ideas
Humor benefits to marketing materials
- Humor breaks down walls, shows personality a.k.a. shows a brand's human side.
- Humor is attention-grabbing. It is naturally colorful and original.
- People love ...
At its worst, humor is:
Key areas to create value with humor
- Humorous touches can almost always improve a piece that is already valuable on its own.
- If you’re sure a joke is going to land, it can make an effective advertisement. Test variations of the joke with a small audience first; that way, you can be sure the humor doesn’t cross a line.
- Brand differentiation. For example, Oreo has long differentiated itself by offering a quirky, tongue-in-cheek voice across its social media platforms. This is especially effective in dry, or otherwise “boring” industries.
- Personal branding. Elon Musk, for example, has separated himself from his companies Tesla and SpaceX by cracking jokes and roasting people on his own account.
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The Good and The Bad Of Using Humor To Communicate In Business This article appeared originally in O.C. Tanner's A Magazine on July 20, 2015: "We need a rights group for those of us who were born innately sarcastic, so our voice will be taken seriously."
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Key Ideas
The skilled use of humor ...
- gets a point across,
- lightens a mood,
- is better than therapy for brightening the workplace and energizing all who may come your way.
The ...
Good and bad humor
- Good Humor is Inclusive.
Good Humor Promotes Bonding.
- Bosses and managers who use self-deprecating humor are considered more approachable and human.
- Bad Humor Is Poison and can affect an employee’s performance or future.
Clumsy Humor is a Risk. Your audience might take offence instead of laugh.
Setting social media goals is hard. "How cool would it be to drive 300 sign-ups a month from Facebook Ads?" This is how I tend to go about setting social media goals. I pull an aspirational number out of the air and go for it.
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Key Ideas
SMART goal-setting framework
Set goals that are:
- Specific: It will be easier to see what you need to accomplish.
- Measurable: How will you know when you’ve achieved your goal?
- Attaina...
Locke and Latham’s 5 Principles of Goal-Setting
- Clarity: clear goals help with understanding the task at hand.
- Challenge: the goal should be challenging enough to prove motivating, but not impossible to achieve.
- Commitment: involve your team in the goal-setting process.
- Feedback: measure your progress and seek advice.
- Task complexity: be careful in adding too much complexity to your goals as it can impact morale, productivity, and motivation.
Objectives & Key Results (OKRs) framework for goal setting
- Objectives – This is what you hope to accomplish. Objectives usually take the form of broad goals that are not measurable (that’s what the Key Results section is for).
- Key Results – Based on objectives, the key results are almost always defined with a specific number.
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