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5 tips to help you get started
- Ask yourself WWJD? (What Would Jerry Do?) Take an everyday situation and ask yourself, “What’s funny about this?”
- Keep it clean. Steer clear of controversial topics and jokes in bad taste.
- Use your wittiness to compete against big budgets.
- Just because your company is serious doesn’t mean all marketing has to be. Poke fun at yourself by doing a parody of your company or your industry.
- The best humor comes naturally. Experiment by recording video interviews with quirky customers and employees.
MORE IDEAS FROM THE ARTICLE
Adding humor to your social media strategy can be a great way to get people’s attention.
If you’re not “humorizing” your brand, product or business, then you might be missing out on a ton of unseen potential.
- Some people might not appreciate your company’s brand of humor. Make sure the humor fits.
- Being funny may not work for healthcare, financial services or any highly regulated industry.
- Try using an online survey to test your attempt at humor against an internal audience before you send it out.
RELATED IDEAS
- The wrong joke at the wrong time. It can make your brand look amateurish and unprofessional.
- If people think you’re cracking jokes for the sole purpose of getting more attention, you’ll be seen as exploitative rather than funny.
- Humor can cheapen certain ideas or make them be taken less seriously.
- In some cases, humor can be outright offensive.
- Good Humor is Inclusive.
Good Humor Promotes Bonding.
- Bosses and managers who use self-deprecating humor are considered more approachable and human.
- Bad Humor Is Poison and can affect an employee’s performance or future.
Clumsy Humor is a Risk. Your audience might take offence instead of laugh.
The best and most comfortable place to find humor comes from your own personal experience.
Jot down funny ideas as you come across it that might appeal to your audience - an embarrassing moment that you might not have found funny at the time, or a funny conversation you had.