5 tips to help you get started

  1. Ask yourself WWJD? (What Would Jerry Do?) Take an everyday situation and ask yourself, “What’s funny about this?”
  2. Keep it clean. Steer clear of controversial topics and jokes in bad taste.
  3. Use your wittiness to compete against big budgets. 
  4. Just because your company is serious doesn’t mean all marketing has to be. Poke fun at yourself by doing a parody of your company or your industry.
  5. The best humor comes naturally. Experiment by recording video interviews with quirky customers and employees.

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