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5 Tips for Using Humor in Your Social Media Activities

5 tips to help you get started

  1. Ask yourself WWJD? (What Would Jerry Do?) Take an everyday situation and ask yourself, “What’s funny about this?”
  2. Keep it clean. Steer clear of controversial topics and jokes in bad taste.
  3. Use your wittiness to compete against big budgets. 
  4. Just because your company is serious doesn’t mean all marketing has to be. Poke fun at yourself by doing a parody of your company or your industry.
  5. The best humor comes naturally. Experiment by recording video interviews with quirky customers and employees.

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5 Tips for Using Humor in Your Social Media Activities

5 Tips for Using Humor in Your Social Media Activities

https://www.socialmediaexaminer.com/5-tips-for-using-humor-in-your-social-media-activities/

socialmediaexaminer.com

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Key Ideas

Humor in social media

Adding humor to your social media strategy can be a great way to get people’s attention.

If you’re not “humorizing” your brand, product or business, then you might be missing out on a ton of unseen potential.

5 tips to help you get started

  1. Ask yourself WWJD? (What Would Jerry Do?) Take an everyday situation and ask yourself, “What’s funny about this?”
  2. Keep it clean. Steer clear of controversial topics and jokes in bad taste.
  3. Use your wittiness to compete against big budgets. 
  4. Just because your company is serious doesn’t mean all marketing has to be. Poke fun at yourself by doing a parody of your company or your industry.
  5. The best humor comes naturally. Experiment by recording video interviews with quirky customers and employees.

Being Funny Is a Risk

  • Some people might not appreciate your company’s brand of humor. Make sure the humor fits.
  • Being funny may not work for healthcare, financial services or any highly regulated industry.
  • Try using an online survey to test your attempt at humor against an internal audience before you send it out. 

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Humor benefits to marketing materials

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  • Humor breaks down walls, shows personality a.k.a. shows a brand's human side.
  • Humor is attention-grabbing. It is naturally colorful and original.
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At its worst, humor is:

  • The wrong joke at the wrong time. It can make your brand look amateurish and unprofessional.
  • If people think you’re cracking jokes for the sole purpose of getting more attention, you’ll be seen as exploitative rather than funny.
  • Humor can cheapen certain ideas or make them be taken less seriously.
  • In some cases, humor can be outright offensive.
  • Key areas to create value with humor

    • Humorous touches can almost always improve a piece that is already valuable on its own.
    • If you’re sure a joke is going to land, it can make an effective advertisement. Test variations of the joke with a small audience first; that way, you can be sure the humor doesn’t cross a line.
    • Brand differentiation. For example, Oreo has long differentiated itself by offering a quirky, tongue-in-cheek voice across its social media platforms. This is especially effective in dry, or otherwise “boring” industries.
    • Personal branding. Elon Musk, for example, has separated himself from his companies Tesla and SpaceX by cracking jokes and roasting people on his own account.

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    The skilled use of humor ...

    • gets a point across, 
    • lightens a mood,
    • is better than therapy for brightening the workplace and energizing all who may come your way.

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    Good and bad humor

    • Good Humor is Inclusive.
    • Good Humor Promotes Bonding.

    • Bosses and managers who use self-deprecating humor are considered more approachable and human.
    • Bad Humor Is Poison and can affect an employee’s performance or future.
    • Clumsy Humor is a Risk. Your audience might take offence instead of laugh.

    SMART goal-setting framework

    Set goals that are:

    • Specific: It will be easier to see what you need to accomplish.
    • Measurable: How will you know when you’ve achieved your goal?
    • Attaina...

    Locke and Latham’s 5 Principles of Goal-Setting

    1. Clarity: clear goals help with understanding the task at hand.
    2. Challenge: the goal should be challenging enough to prove motivating, but not impossible to achieve. 
    3. Commitment: involve your team in the goal-setting process.
    4. Feedback: measure your progress and seek advice.
    5. Task complexity: be careful in adding too much complexity to your goals as it can impact morale, productivity, and motivation.

    Objectives & Key Results (OKRs) framework for goal setting

    • Objectives – This is what you hope to accomplish. Objectives usually take the form of broad goals that are not measurable (that’s what the Key Results section is for).
    • Key Results – Based on objectives, the key results are almost always defined with a specific number.

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