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The Good and The Bad Of Using Humor To Communicate In Business | SnappConner

Good and bad humor

  • Good Humor is Inclusive.
  • Good Humor Promotes Bonding.

  • Bosses and managers who use self-deprecating humor are considered more approachable and human.
  • Bad Humor Is Poison and can affect an employee’s performance or future.
  • Clumsy Humor is a Risk. Your audience might take offence instead of laugh.

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The Good and The Bad Of Using Humor To Communicate In Business | SnappConner

The Good and The Bad Of Using Humor To Communicate In Business | SnappConner

https://snappconner.com/the-good-and-the-bad-of-using-humor-to-communicate-in-business/

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Key Ideas

The skilled use of humor ...

  • gets a point across, 
  • lightens a mood,
  • is better than therapy for brightening the workplace and energizing all who may come your way.

The good use of humor in business is a gift - the correct use of humor is a finely tuned instrument.

Good and bad humor

  • Good Humor is Inclusive.
  • Good Humor Promotes Bonding.

  • Bosses and managers who use self-deprecating humor are considered more approachable and human.
  • Bad Humor Is Poison and can affect an employee’s performance or future.
  • Clumsy Humor is a Risk. Your audience might take offence instead of laugh.

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Why humor is a key to success at work
  • People will enjoy working with you.
  • Humor is a potent stress buster.
  • It is humanizing.
  • It puts others at ease.
  • Ha + ha = aha!  Humor is a key ingredient in creative thinking.
  • It helps build trust.
  • It boosts morale.
  • People who use humor tend to be more approachable.
  • Humor can allow your company to stand out.
  • It can increase productivity.
Humor benefits to marketing materials
Humor benefits to marketing materials
  • Humor breaks down walls, shows personality a.k.a. shows a brand's human side.
  • Humor is attention-grabbing. It is naturally colorful and original.
  • People love ...
At its worst, humor is:
  • The wrong joke at the wrong time. It can make your brand look amateurish and unprofessional.
  • If people think you’re cracking jokes for the sole purpose of getting more attention, you’ll be seen as exploitative rather than funny.
  • Humor can cheapen certain ideas or make them be taken less seriously.
  • In some cases, humor can be outright offensive.
  • Key areas to create value with humor
    • Humorous touches can almost always improve a piece that is already valuable on its own.
    • If you’re sure a joke is going to land, it can make an effective advertisement. Test variations of the joke with a small audience first; that way, you can be sure the humor doesn’t cross a line.
    • Brand differentiation. For example, Oreo has long differentiated itself by offering a quirky, tongue-in-cheek voice across its social media platforms. This is especially effective in dry, or otherwise “boring” industries.
    • Personal branding. Elon Musk, for example, has separated himself from his companies Tesla and SpaceX by cracking jokes and roasting people on his own account.

    one more idea

    Humor in social media

    Adding humor to your social media strategy can be a great way to get people’s attention.

    If you’re not “humorizing” your brand, product or business, then you might be missing out on a ...

    5 tips to help you get started
    1. Ask yourself WWJD? (What Would Jerry Do?) Take an everyday situation and ask yourself, “What’s funny about this?”
    2. Keep it clean. Steer clear of controversial topics and jokes in bad taste.
    3. Use your wittiness to compete against big budgets. 
    4. Just because your company is serious doesn’t mean all marketing has to be. Poke fun at yourself by doing a parody of your company or your industry.
    5. The best humor comes naturally. Experiment by recording video interviews with quirky customers and employees.
    Being Funny Is a Risk
    • Some people might not appreciate your company’s brand of humor. Make sure the humor fits.
    • Being funny may not work for healthcare, financial services or any highly regulated industry.
    • Try using an online survey to test your attempt at humor against an internal audience before you send it out. 
    Humor during a crisis

    For ancient Greek philosophers, humor was something that had the potential to undermine authority and the good order.

    Today, in democratic societies, those in power are mocked and their p...

    The power of laughter
    • Humor, in a way, protects us from life's grim reality. We joke because if we didn't, we'd cry.
    • Humor and laughing are also a social vocalization that includes some and excludes others. Jokes establish who is inside the group and who is not. We laugh with people to belong, and at others to exclude.
    • In our current crises, humor is everywhere because fear is too. Laughter binds us together against a common enemy.
    When to joke

    Poking fun at the ills of the world is only funny if they are considered benign. No one is making memes about child abuse that may increase during periods of enforced domestic isolation.

    Observations about people's behavior can be funny if they poke fun at a social norm in a relatively inoffensive way, such as hoarding toilet paper.

    Humor at work
    Humor at work

    Being funny can have both positive and negative consequences, in your personal as well as your professional life. And context is always important: when making a joke, for instance, you should defin...

    Humor and its effects on the status

    Humor and status have always been tightly linked: good leaders seem to often use humor in order to motivate their team members' actions. As individuals, we tend to prefer, researchers claim, jokes that make us laugh while feeling slightly uncomfortable.

    Furthermore, we perceive the joke teller as a self-confident person, who could easily become a leader due to his or her courage to make such a joke. The key point here is that the joke should be appropriate and match the context.

    Inside jokes

    Making inside jokes usually shows how bounded a team or a group is: their jokes can understood the best by themselves.

    However, the moment an outsider integrates the group, it is better to avoid the inside jokes, as this will most probably make him or her feel out of place.

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    The power of charisma
    Charismatics can make us feel charmed and great about ourselves. They can inspire us to excel. They hypnotize us.

    But they can also be dangerous. They can use charisma for their own purp...

    Defining charisma

    The German sociologist from the early 20th-century Max Weber wrote charisma is a quality that sets an individual “apart from ordinary men,” and causes others to treat him as “endowed with supernatural, superhuman, or at least specifically exceptional powers or qualities.”

    Charismatic techniques can be taught

    Charismatic Leadership Tactics range from the use of metaphors and storytelling to nonverbal methods of communication like open posture and animated, representative gestures at key moments.

    The more charismatic leadership tactics used, the more individuals will be seen as leader-like by others.

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    The humor effect defined
    The humor effect is a psychological phenomenon that causes people to remember information better when that information is perceived as funny or humorous.

    The use of humor enhances people’s

    Benefits of incorporating humor into learning
    • Humorous information receives increased attention during the perception stage.
    • Improved encoding. Our brain gives preferential treatment to humorous information when it comes to storing it in our memory.
    • The use of humor serves as a distraction from negative emotions, such as anger or anxiety, that people might experience when processing certain information.
    • Reading or viewing something humorous has a positive and energizing effect.
    • Adding humor to the information that you are presenting can make it more interesting to others.
    Different types of humor lead to different outcomes

    The use of positive, nonaggressive humor is associated with 

    • improved learning outcomes, 
    • a relaxed learning environment, 
    • better student evaluations, 
    • an increased motivation to learn, 
    • improved information recall, 
    • an increased degree of student satisfaction throughout the learning process.

    The use of negative or aggressive humor, especially if aimed at particular students, will produce the opposite effect.

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    1. Laugh often

    It counteracts the hard days.

    2. Forgive and move forward.

    The longer you dwell on those who have wronged you, the longer it will take for you to move forward and better your life. 

    3. Be independent.

    This is good for your self-esteem and prepares you for the reality that sometimes you can’t count on anyone. 

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    10. Judgement is everywhere

    Everyone will judge the way you live your life. What matters most is that you are content and happy with how you are living your life.

    Popularity of Ted talks
    Popularity of Ted talks

    TED talks are watched by more than two million times every day. They have become the standard in public speaking and presentation skills.

    So probably your next public sp...

    Passion leads to mastery

    And mastery is the foundation of an extraordinary presentation. So express an enthusiastic, passionate, and meaningful connection to the topic you are presenting in your public speech.

    You cannot be an inspiration to your peers if you are inspired yourself.

    Tell stories through your presentation

    Stories connect us. Stories stimulate and engage the human brain.

    Stories help the speaker connect with the audience and make the audience more agreeable with the speaker's point of view.

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