When the dressmaker and client relationship changed - Deepstash
Deep Dive Into The Fashion Industry

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The history of fashion

The impact of fashion on society

The future of the fashion industry

Deep Dive Into The Fashion Industry

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When the dressmaker and client relationship changed

When the dressmaker and client relationship changed

English designer Charles Frederick Worth seems to be the first fashion designer that used models. From the mid-1860s, the house was hiring young women.

This development changed the relationship between the dressmaker and the client. Instead of the designer coming to the customer, the designer gave a simple presentation to clients.

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Breaking away from the department stores

Breaking away from the department stores

In the 1960s, fashion designers started to break away from hosting a catwalk show in department stores and salons. Balmain presented a 1965 collection in a wine cellar, and Piere Cardin held a show outdoors next to the Seine in Paris.

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Social media and fashion shows

Fashion shows have always been about creating visibility and exposure for a designer's collection with the end goal of selling clothes. Technology placed fashion weeks within reach of everyone and changed it into a pop-culture phenomenon. As the fashion influencer emerged, the st...

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Embracing creative challenges

With social media being the better platform, many designers embraced the creative challenge this presented. They showcase their collections via fashion films or shoots and find other inventive ways to draw audiences.

The designers who had the most success on social media were those who sca...

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The first catwalk

The first catwalk

In 1901, Lady Duff Gordon presented her 'Gowns of Emotion' using models on a stage with scenery, lighting and music, while their entrances were choreographed with poses. This innovation introduced the idea of showing fashion to a larger audience.

The traditional ca...

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Self-help | Positivity | Grace

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