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The history of fashion
The impact of fashion on society
The future of the fashion industry
The first catwalk
In 1901, Lady Duff Gordon presented her 'Gowns of Emotion' using models on a stage with scenery, lighting and music, while their entrances were choreographed with poses. This innovation introduced the idea of showing fashion to a larger audience.
The traditional catwalk took place in department stores where large spaces were available. These presentations for middle-class shoppers were vital in validating the fashionable styles set by designers.
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Breaking away from the department stores
In the 1960s, fashion designers started to break away from hosting a catwalk show in department stores and salons. Balmain presented a 1965 collection in a wine cellar, and Piere Cardin held a show outdoors next to the Seine in Paris.
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When the dressmaker and client relationship changed
English designer Charles Frederick Worth seems to be the first fashion designer that used models. From the mid-1860s, the house was hiring young women.
This development changed the relationship between the dressmaker and the client. Instead of the designer coming to the cu...
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Social media and fashion shows
Fashion shows have always been about creating visibility and exposure for a designer's collection with the end goal of selling clothes. Technology placed fashion weeks within reach of everyone and changed it into a pop-culture phenomenon. As the fashion influencer emerged, the st...
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Embracing creative challenges
With social media being the better platform, many designers embraced the creative challenge this presented. They showcase their collections via fashion films or shoots and find other inventive ways to draw audiences.
The designers who had the most success on social media were those who sca...
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