Breaking away from the department stores

In the 1960s, fashion designers started to break away from hosting a catwalk show in department stores and salons. Balmain presented a 1965 collection in a wine cellar, and Piere Cardin held a show outdoors next to the Seine in Paris.

Once we headed into the nineties, the fashion show got bigger and cost millions to stage. But the visual spectacle didn't really add to the basic concept of the fashion show. The shows were mostly happening behind closed doors for fashion editors, buyers, celebrities and private clients.