In business, aim to be unique ... not the best - Deepstash

In business, aim to be unique ... not the best

Michael Porter, the Godfather of modern business strategy, believes that strong businesses should aim to be unique, not the best. Something Peter Thiel also believes: Trying to outcompete rivals leads to mediocre performance, so companies should avoid competition and seek to create value instead of beating rivals.

When you compete to be the best, you imitate. When you compete to be unique, you innovate. While imitation creates a race to the bottom, innovation leads to substantive gains and de-facto market leaders/monopolies.

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vladimir

Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.

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